Thank you for visiting our Local Online Marketing Resource Hub Blog
This Local Online Marketing Resource Hub Blog is dedicated to providing a library of useful online marketing training and resources that will help Insurance Agents and other local business owners to understand what it takes to build a successful, long-term, local online marketing presence.
The Local Online Marketing Resource HUB
“Your One-Stop-Shop for Local Online Marketing Resources!”
Guide To Our Resources:
- Blog Post are segmented by Categories which are links found on the right sidebar.
- Relevant Online Marketing Authority Sites are also links on the right sidebar. Many of the Best Local Marketing Resources are Here!
- Relevant Feeds of Summary Articles from Authority Sites are on the right sidebar. Great Local Online Marketing Information & Education!
- Authority Links are often found on individual Posts as referenced documentation.
- Insurance Agents should read this article first: Insurance Agent DIY Marketing Guide
- Insurance Agent Marketing Resources An Organized Overview of The Best Marketing Resources
- AVAILABLE NOW: DIY Insurance Agent Marketing. Contact Daniel Brown for more information (Daniel@mybizonlineservices.com).
“Our Blog is dedicated to helping Insurance Agents understand how to develop successful local online marketing plans.”
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What is Local Online Marketing and Advertising
Consumers are increasingly using Google, Yahoo, Bing, and other search engine windows to find the products and services they want—not a Phone Book. Online advertising and marketing consultants now combine traditional SEO services with Local Online Marketing and Advertising to create a dominant Local Online Presence. This website has been developed to provide information and access to services that will assist small businesses in achieving an optimized online presence.
Here are a few essential local online marketing and advertising questions that Insurance Agents and other local businesses must consider:
- Is your business listed with and optimized–on and off site–for the major search engines such as Google, Bing, YouTube, Facebook, and LinkedIn?
- Is your business listed with and optimized for the local search engines and classified/review directories?
- Is your business showing up in the top positions on the local search engine “Packs” and maps?
- Does your business have key word optimized, relevant, authoritative content that rank on the first page of search engines?
- Does your business have an optimized, online Social Media Marketing presence? Are you engaging your clients and prospects?
- Does your business have 20 or more reviews with an on going review, reputation management, and sales assessment process?
- What forms of Local Online Marketing and Advertising will work best to help consumers find and purchase your products or services?
Your future sales, revenue, and profit growth are directly dependent on how you respond to those above questions. Businesses who have an optimized local online presence will not only survive, they will dominate their market. When local consumers search online for products and services that you offer, your business name and information should appear near the top of the local search engine “Packs” and maps, with additional listings above and below the local “Packs.” This dominant online presence not only allows potential customers to find and contact you for what they want, but also builds your business brand authority.
Perform this test to determine if your business can be found online by potential local customers:
- Open an Internet browser on a computer and go to www.google.com.
- Type the name of one of your products or services and the city/state that you serve into the Google search window; e.g., “auto insurance Richmond VA.” Also click on the Maps link just above the search window to use Google’s local map search process.
- You should get a listing of the top Local Business Results for your search near your location. Is your business listed in the top 3 rankings for your service area? Do you come up at all?
- If not, your business needs to be listed in the top of the “Google Local Pack” and at the top of the “Google Map Listing”-—If not, you are losing customers to your competition.
- Repeat these steps with Bing for similar results–they both have a Local Search link.
If your Insurance Agency or small business is not showing up on Google or Bing local packs and maps or is listed in a low ranking position, the information on our blog may help.
NOTE: MyBiz OnLine Services may be compensated from purchases of various products and services from vendors which are offered on our site.