Author Archives: Roger Gill

About Roger Gill

Roger is the founder and owner of MyBiz OnLine Services, LLC, an online marketing and advertising consulting firm that specializes in the design, implementation, and maintenance of customized online advertising and marketing plans for Insurance Agencies that produce measurable growth in sales and profits. MyBiz OnLine Services provides a Local Online Marketing Educational Blog Hub that incorporates some of the best current local online marketing resources via posts, links, and rss feeds.

Roger is also the founder and owner of The Insurance Advisor, LLC, an Independent Insurance Agency located at 7633 Hull Street Rd, Richmond VA 23235.

He also is a Virginia Territory Manager for Smart Choice Agents, a network of over 4000 insurance agents and 200 insurance carriers that provides independent insurance agents with access to top-rated markets, product training, and sales and marketing support.

Learn more about Roger at https://www.linkedin.com/in/rogerlgill

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Here are my most recent posts

Insurance Agent Marketing Resources

Insurance Agent Marketing Resources | Do-It-Yourself Online Marketing for Insurance Agents by MyBiz OnLine ServicesMany Insurance Agent Marketing Resources are available; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your professional guide,  I created this page to provide a single access to some of the best Insurance Agent Marketing Resources. The right sidebar on our Local Online Marketing Resource Hub Bog has many links and RSS feeds from some of the best providers of Local Online Marketing Content and Tools.  Since many companies and individuals make excellent and varied contributions to the community, I will include the primary ones that have most helpful to me.  I apologize if I have left out any resource that should be included; please let me know and I will review and add it if it meets our standards.

FIRST:  Read The Front Page of Our Local Online Marketing Resource Hub Blog to learn about more Marketing Resources.

SECOND:  Read The Insurance Agency Marketing Guide for a general overview of components and infrastructure of an Insurance Agent Marketing Plan.

 

The Best Local Online Marketing Resource Companies

UPDATED August 6, 2017

MOZ   

I have been a student of MOZ for a long time.  Rand Fiskin, the owner of MOZ has been a prominent player in the Online Marketing community; he deserves more credit than he perhaps gets for his long and persistent efforts in producing and providing SEO and Online Marketing resources and Tools.   With the purchase of “Get Listed.org” a few years back, MOZ now is the home of the “Local Search Ranking Factors Survey” and its founder David Mihm.  NOTE: links to these important surveys are found on the right sidebar of our Local Online Marketing Resource Hub Blog and on the MOZ site.

Over the last few years, MOZ has provided many free SEO and Online Marketing Resources that are some of the best available.  They have made valuable contributions to the Online Marketing community.  They also have superb premium products and training for a reasonable price.

Thus, MOZ.com is one of my favorite sites for Local Online Marketing Resources.  Below are a few resource links for your convenience.

 

Local Learning Center

The Moz Local Learning Center

Learn the fundamentals of local SEO, location data management, online ratings and reviews, social media strategy, and more. This is a one-stop, comprehensive resource for online marketing for local businesses.

Learn local marketing

 

 

 

Local Search Ranking Factors

Local Search Ranking Factors

35 Local search marketing experts rank the most important factors that influence Google’s local search algorithms in the sixth annual edition of this survey.

 

Local topics on the Moz Blog

Local topics on the Moz Blog

Each month, top experts in local search contribute the latest news, tips, tricks, and best practices to the Moz Blog. We’ve even created a special category for it!
 
 
Q&A Conversations on Local Marketing

Q&A Conversations on Local Marketing

Tap into the vast storehouse of our community knowledge and explore 1000s of questions and answers covering local website optimization, reviews, listing best practices, and more.

 

Category Research

Category Research
Local SEO experts cited proper category associations as the most important signal of relevance. Moz Local Category Research helps you find the right categories for your business—for each search engine or directory.

 

Local Search Expert Quiz

Local Search Expert Quiz
How much do you know about local SEO? Find out. Our 2016 Local Search Expert Quiz has 40 questions designed to test your knowledge of what’s happening now in local SEO.

 

 

Hubspot

Coming Soon!

HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Wikipedia

 

YOAST

Coming Soon!

 

BrightLocal

Coming Soon!

 

MUCH MORE

Coming Soon!

Local SEO and Online Marketing

Local SEO and Online Marketing are important for local businesses.  The businesses that embrace these marketing components will likely flourish, while those that do not will likely perish.  The following links to an 8 part article series on the Yoast Blog will be useful in understanding the importance of Local SEO and how to execute… Continue Reading

What to Ask A SEO Agency Before You Hire

The following is a repost by John Hawthorne at Connex Digital Marketing.  John brought the article to my attention and offered it to be shared.  Enjoy!     7 Crucial Questions To Ask Before You Hire An SEO Agency by John Hawthorne | Jul 2, 2017 | Digital Marketing Tips | 0 comments Are you struggling to get links built? Maybe you don’t… Continue Reading

Social Media Marketing Education

  Social Media Marketing Education — mainly Facebook, LinkedIn, and Twitter are great resource applications to market a business.  However, without the knowledge to use these social media tools and a few additional marketing resources, the effort may not produce the desired results.  Perhaps one of the best articles that has been published recently on… Continue Reading

Local Online Marketing Resource Hub

 Thank you for visiting our Local Online Marketing Resource Hub Blog This Local Online Marketing Resource Hub Blog, our site, and our online marketing products and services are dedicated to providing a library of useful online marketing training and resources that will help local businesses understand how to build a successful, long-term, local online marketing presence,… Continue Reading

Veterans We Thank You!

MyBiz OnLine Services Thanks all the Veterans for their Service to Our Country Today  is a very special day.  A day to be thankful for the brave men and women who have and continue to sacrifice their lives for our freedom, safety, and way of life. A day to spend some time in memory of those… Continue Reading

Guide to Website Schema Markup Structure

Website Schema Markup Structured Data Essential Now for Local Online Marketing Perhaps one of the most important on-site SEO and marketing optimization components for webmasters and website developers to understand and put into practice is Website Schema Markup Structured Data. Structured data can help you to send the right signals to search engines about your business… Continue Reading

2015 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2015 Survey Results For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results According to… Continue Reading

Online Citation Accounts for Insurance Agents

This article was first published August 1, 2015, on the iAgentPRO Blog by Rose Marie Tronge.  Local Online Marketing plans now must include the optimization of online citation accounts.  They have become a major search ranking factor, but also provide numerous opportunities for prospects to find information about a company.  The brief article below provides… Continue Reading

Missouri Dump Truck Insurance by AIC

 Alternatives Insurance of Chesterfield | Missouri Dump Truck Insurance Alternatives Insurance of Chesterfield – one of our Local Online Marketing Clients–is expanding their Missouri Dump Truck Insurance program.  They just released a new blog post titled: Dump Truck Insurance in Chesterfield Missouri.  Adam Majnerich and his Team of Transportation Insurance Specialist Agents shop their top-rated insurance companies and find… Continue Reading

Insurance Agency Marketing Services by MyBiz OnLine Services

Insurance Agency Marketing Services Is A Must for Growth & Survival Although inbound leads should be an important outcome of an Insurance Agency Marketing Services plan, from the initial startup, an optimized online infrastructure with authoritative content is necessary to provide the needed credibility for prospects to accept the agency as one that could meet their… Continue Reading

Missouri Dump Truck Insurance by AIF

Alternatives Insurance of Fenton | Missouri Dump Truck Insurance Alternatives Insurance of Fenton–one of our Local Online Marketing Clients–is expanding their Missouri Dump Truck Insurance program.  They just released a new blog post titled: Dump Truck Insurance in Fenton Missouri.  Jeff DeClue and his Team of Transportation Insurance Specialist Agents shop their top-rated insurance companies and find… Continue Reading

Insurance Sales Animal

Help Us Pick a Prospective Insurance Sales Rep from the Animal Kingdom! Ok.  Many Insurance companies have moved to using animals and reptiles to sell insurance.   I am sure you see them too often on TV.  Although we may not decide to use a sales rep from the Animal Kingdom, but if so, what… Continue Reading

Elephant | Insurance Sales Proposal

Thank you for the Insurance Sales Proposal. I am flattered, but not interested.  I don’t even like insurance or need it! Who ever heard of an Elephant trying to sell insurance? PLEASE!   Be Thankful For All That Is Good In Your Life! Check out more incredible images and ideas from “Enjoy Life” by MyBiz… Continue Reading

Scary but Awesome Bridges

We Often Need to Cross Scary Bridges in Life! Go Here to see Ten of the Most Scary Bridges. What Are You Doing To Enjoy Life Today? Enjoy Life.  That’s It!         Be Thankful For All That Is Good In Your Life! Check out more incredible images and ideas from “Enjoy Life”… Continue Reading

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