Category Archives: Local Online Marketing

How to use Facebook for Marketing Your Business

The article below has been republished from Social Media Examiner–one of our highly recommended resources for all things Social Media.


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If you’re new to Facebook business options or want to add something new to your current Facebook marketing plan, this page is for you.

Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use Facebook pages, profiles, groups, ads, Live video, analysis, contests, and more for business.

Facebook for Business: The Ultimate Facebook Marketing Guide

Facebook for Business: The Ultimate Facebook Marketing Guide

Understand the Facebook Algorithm

How do I adjust my Facebook strategy for Facebook’s announcement on changes to the news feed? Discover what to expect from the newest Facebook algorithm changes and learn how you can best build visibility and maintain engagement with audiences on Facebook

Put My Business on Facebook

Advertise on Facebook

Integrate Facebook Messenger & Bots

Analyze Facebook Marketing

Market With Facebook Video

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More Helpful Facebook Marketing Articles

Tune in to Stay Current With Facebook Tactics and News

Social Media Examiner offers two weekly audio podcasts and a weekly live video talk show to help boost your marketing skills and keep you up to date with the ever-changing world of social media.

The Social Media Marketing podcast, a top 10 marketing podcast on iTunes, is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. To discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing, subscribe to the podcast on iTunes/Apple Podcast | Android | Google Play | Stitcher | TuneIn | RSS.

The Social Media Marketing Talk Show is a weekly one-hour live video show that features expert commentary on the week’s top news in social media and what it means for marketers. Broadcast on Crowdcast, the show is simulcast each Friday to Facebook LivePeriscope, and YouTube. You can also listen and subscribe to the podcast version on iTunes/Apple PodcastAndroidGoogle PlayStitcher, or via RSS.

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How to Optimize Your LinkedIn Profile

The article below has been republished from Social Media Examiner–one of our highly recommended resources for all things Social Media. How to Optimize Your LinkedIn Profile for Better Visibility How to Optimize Your LinkedIn Profile for Better Visibility By Nathanial Bibby on Social Media Examiner March 14, 2018 Want to optimize your LinkedIn profile for visibility?… Continue Reading

Content Marketing for Insurance Agents

Content Marketing is the Foundation of Local Online Marketing for Insurance Agents UPDATED August 2018 Many Content Marketing for Insurance Agent Resources are available that will help Insurance Agents with their Local Online Marketing efforts; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your… Continue Reading

2017 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2017 For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results   Introduction This year’s… Continue Reading

Local Online Marketing Guide to Pitfalls

45 Local SEO Pitfalls and How to Avoid Them  Miriam Ellis  on the Moz Blog writes another winner with his 45 Local SEO Pitfalls and How to Avoid Them article. Moz.com is my favorite site for Local Online Marketing education, tools & resources–and for good reason. I have been a student of MOZ for a long time.  Rand Fiskin, the… Continue Reading

Search Engine Land’s Guide To SEO 2017

Search Engine Land’s Guide To SEO 2017 Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search. Below is our companion guide designed to explain the Periodic Table of SEO Success Factors in more depth and provide a tutorial… Continue Reading

Insurance Agent Marketing Resources

The Best Insurance Agent Marketing Resources UPDATED September 20, 2018   Many Insurance Agent Marketing Resources are available; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your professional guide,  I created this page to provide a single access to some of the best Insurance… Continue Reading

Local SEO and Online Marketing

Local SEO and Online Marketing are important for local businesses.  The businesses that embrace these marketing components will likely flourish, while those that do not will likely perish.  The following links to an 8 part article series on the Yoast Blog will be useful in understanding the importance of Local SEO and how to execute… Continue Reading

What to Ask A SEO Agency Before You Hire

The following is a repost by John Hawthorne at Connex Digital Marketing.  John brought the article to my attention and offered it to be shared.  Enjoy!     7 Crucial Questions To Ask Before You Hire An SEO Agency by John Hawthorne | Jul 2, 2017 | Digital Marketing Tips | 0 comments Are you struggling to get links built? Maybe you don’t… Continue Reading

Social Media Marketing Education

  Social Media Marketing Education — mainly Facebook, LinkedIn, and Twitter are great resource applications to market a business.  However, without the knowledge to use these social media tools and a few additional marketing resources, the effort may not produce the desired results.  Perhaps one of the best articles that has been published recently on… Continue Reading

Local Online Marketing Resource Hub

 Thank you for visiting our Local Online Marketing Resource Hub Blog This Local Online Marketing Resource Hub Blog is dedicated to providing a library of useful online marketing training and resources that will help Insurance Agents and other local business owners to understand what it takes to build a successful, long-term, local online marketing presence.… Continue Reading

Guide to Website Schema Markup Structure

Website Schema Markup Structured Data Essential Now for Local Online Marketing Perhaps one of the most important on-site SEO and marketing optimization components for webmasters and website developers to understand and put into practice is Website Schema Markup Structured Data. Structured data can help you to send the right signals to search engines about your business… Continue Reading

2015 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2015 Survey Results For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results According to… Continue Reading

Online Citation Accounts for Insurance Agents

  Online Citation Accounts for Insurance Agencies How Do Citations Affect Your Agency’s Online Ranking? Online Citations for Insurance Agencies are a key component of the ranking algorithms in Google and Bing to improve local search engine rankings. Businesses with a greater number of citations will probably rank higher than businesses with fewer citations.  Basically, Google likes… Continue Reading

Insurance Agency Marketing Guide — A DIY Model

  Insurance Agency Marketing Guide:  For Growth & Survival Updated August 29, 2018 Although inbound leads should be an important outcome of an Insurance Agency Marketing plan, from the initial startup, an optimized online infrastructure with authoritative content is necessary to provide the needed credibility for prospects to accept the agency as one that could meet their… Continue Reading

Competition Analysis for Local Online Marketing

The following article by Casey Meraz  was originally posted on the Moz Blog June 28th, 2015.  I have found Casey to be most knowledgeable and provides great insight to Local Online Marketing issues.  He has become one of my favorite authors; his post about  Advanced Local SEO Competition Analysis is one of the best on the subject. One of the… Continue Reading

Social Media Video Chart Guide

A side-by-side feature comparison of the seven major social video players — YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr. Originally posted on Marketing Land, the following Graphic and Info by Martin Beck provides a current snapshot of how seven social media sites set up their video players.   Online video is … so hot right… Continue Reading

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