Category Archives: Local Online Marketing

Insurance Agent Marketing Resources

Insurance Agent Marketing Resources | Do-It-Yourself Online Marketing for Insurance Agents by MyBiz OnLine ServicesMany Insurance Agent Marketing Resources are available; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your professional guide,  I created this page to provide a single access to some of the best Insurance Agent Marketing Resources. The right sidebar on our Local Online Marketing Resource Hub Bog has many links and RSS feeds from some of the best providers of Local Online Marketing Content and Tools.  Since many companies and individuals make excellent and varied contributions to the community, I will include the primary ones that have most helpful to me.  I apologize if I have left out any resource that should be included; please let me know and I will review and add it if it meets our standards.

FIRST:  Read The Front Page of Our Local Online Marketing Resource Hub Blog to learn about more Marketing Resources.

SECOND:  Read The Insurance Agency Marketing Guide for a general overview of components and infrastructure of an Insurance Agent Marketing Plan.

 

The Best Local Online Marketing Resource Companies

UPDATED August 6, 2017

MOZ   

I have been a student of MOZ for a long time.  Rand Fiskin, the owner of MOZ has been a prominent player in the Online Marketing community; he deserves more credit than he perhaps gets for his long and persistent efforts in producing and providing SEO and Online Marketing resources and Tools.   With the purchase of “Get Listed.org” a few years back, MOZ now is the home of the “Local Search Ranking Factors Survey” and its founder David Mihm.  NOTE: links to these important surveys are found on the right sidebar of our Local Online Marketing Resource Hub Blog and on the MOZ site.

Over the last few years, MOZ has provided many free SEO and Online Marketing Resources that are some of the best available.  They have made valuable contributions to the Online Marketing community.  They also have superb premium products and training for a reasonable price.

Thus, MOZ.com is one of my favorite sites for Local Online Marketing Resources.  Below are a few resource links for your convenience.

 

Local Learning Center

The Moz Local Learning Center

Learn the fundamentals of local SEO, location data management, online ratings and reviews, social media strategy, and more. This is a one-stop, comprehensive resource for online marketing for local businesses.

Learn local marketing

 

 

 

Local Search Ranking Factors

Local Search Ranking Factors

35 Local search marketing experts rank the most important factors that influence Google’s local search algorithms in the sixth annual edition of this survey.

 

Local topics on the Moz Blog

Local topics on the Moz Blog

Each month, top experts in local search contribute the latest news, tips, tricks, and best practices to the Moz Blog. We’ve even created a special category for it!
 
 
Q&A Conversations on Local Marketing

Q&A Conversations on Local Marketing

Tap into the vast storehouse of our community knowledge and explore 1000s of questions and answers covering local website optimization, reviews, listing best practices, and more.

 

Category Research

Category Research
Local SEO experts cited proper category associations as the most important signal of relevance. Moz Local Category Research helps you find the right categories for your business—for each search engine or directory.

 

Local Search Expert Quiz

Local Search Expert Quiz
How much do you know about local SEO? Find out. Our 2016 Local Search Expert Quiz has 40 questions designed to test your knowledge of what’s happening now in local SEO.

 

 

Hubspot

Coming Soon!

HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Wikipedia

 

YOAST

Coming Soon!

 

BrightLocal

Coming Soon!

 

MUCH MORE

Coming Soon!

Local SEO and Online Marketing

Local SEO and Online Marketing are important for local businesses.  The businesses that embrace these marketing components will likely flourish, while those that do not will likely perish.  The following links to an 8 part article series on the Yoast Blog will be useful in understanding the importance of Local SEO and how to execute… Continue Reading

What to Ask A SEO Agency Before You Hire

The following is a repost by John Hawthorne at Connex Digital Marketing.  John brought the article to my attention and offered it to be shared.  Enjoy!     7 Crucial Questions To Ask Before You Hire An SEO Agency by John Hawthorne | Jul 2, 2017 | Digital Marketing Tips | 0 comments Are you struggling to get links built? Maybe you don’t… Continue Reading

Social Media Marketing Education

  Social Media Marketing Education — mainly Facebook, LinkedIn, and Twitter are great resource applications to market a business.  However, without the knowledge to use these social media tools and a few additional marketing resources, the effort may not produce the desired results.  Perhaps one of the best articles that has been published recently on… Continue Reading

Local Online Marketing Resource Hub

 Thank you for visiting our Local Online Marketing Resource Hub Blog This Local Online Marketing Resource Hub Blog, our site, and our online marketing products and services are dedicated to providing a library of useful online marketing training and resources that will help local businesses understand how to build a successful, long-term, local online marketing presence,… Continue Reading

Veterans We Thank You!

MyBiz OnLine Services Thanks all the Veterans for their Service to Our Country Today  is a very special day.  A day to be thankful for the brave men and women who have and continue to sacrifice their lives for our freedom, safety, and way of life. A day to spend some time in memory of those… Continue Reading

Guide to Website Schema Markup Structure

Website Schema Markup Structured Data Essential Now for Local Online Marketing Perhaps one of the most important on-site SEO and marketing optimization components for webmasters and website developers to understand and put into practice is Website Schema Markup Structured Data. Structured data can help you to send the right signals to search engines about your business… Continue Reading

2015 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2015 Survey Results For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results According to… Continue Reading

Online Citation Accounts for Insurance Agents

This article was first published August 1, 2015, on the iAgentPRO Blog by Rose Marie Tronge.  Local Online Marketing plans now must include the optimization of online citation accounts.  They have become a major search ranking factor, but also provide numerous opportunities for prospects to find information about a company.  The brief article below provides… Continue Reading

Insurance Agency Marketing Services by MyBiz OnLine Services

Insurance Agency Marketing Services Is A Must for Growth & Survival Although inbound leads should be an important outcome of an Insurance Agency Marketing Services plan, from the initial startup, an optimized online infrastructure with authoritative content is necessary to provide the needed credibility for prospects to accept the agency as one that could meet their… Continue Reading

Competition Analysis for Local Online Marketing

The following article by Casey Meraz  was originally posted on the Moz Blog June 28th, 2015.  I have found Casey to be most knowledgeable and provides great insight to Local Online Marketing issues.  He has become one of my favorite authors; his post about  Advanced Local SEO Competition Analysis is one of the best on the subject. One of the… Continue Reading

Social Media Video Chart Guide

A side-by-side feature comparison of the seven major social video players — YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr. Originally posted on Marketing Land, the following Graphic and Info by Martin Beck provides a current snapshot of how seven social media sites set up their video players.   Online video is … so hot right… Continue Reading

WordPress Checklist Infographic 2015

Every now and then someone creates a piece of GREAT content.  The following Killer WordPress Checklist Infographic by the team at Capsicum Mediaworks, LLP has achieved this greatness, as a one-stop shop for almost everything you need to know about launching and maintaining a WordPress Site.  A truely awesome piece of content. When it comes to launching… Continue Reading

Optimized Web Page Components

What Every Website Owner Should Know — The Anatomy of an Optimized Web Page Your website is the Hub of your online marketing infrastructure.  Without the proper setup and optimized web page componets, it may not function well for visitors or for search engines. We have  found two useful website page optimization resources: On Page… Continue Reading

2014 Local Search Ranking Factors

The following is a partial re-post of the 2014 Local Search Ranking Factors from Moz Local.  This is one of the most important surveys for understanding what is working and not working in Local Search Marketing. The orignal article may viewed at Moz 2014 Local Search Ranking Factors. Introduction by David Mihm from the Original… Continue Reading

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