Google will soon launch a Business version of their Google+ product. Unlike the personal version, analytics and perhaps more business related functions will be included. It is recommended that business owners wait for the business version and not use the current personal version as there is no planned migration path.
According to Julie O’Dell on her July 22, 2011 post at VentureBeat:
If businesses can contain themselves for just a few more months, they’ll have much better Google+ tools than the ones that currently exist. In fact, Google will be unveiling specially tweaked profiles with analytics and more sophisticated sharing options, all coming during (or shortly after) Q3 2011.
Businesses that don’t have the patience to wait for those features and instead jump into Google+ with a personal account will suffer a rather painful consequence; they won’t be able to migrate that personal accounts to a business profile. Google isn’t building a migration tool, and it says switching accounts manually could get messy.
While Google is mum on exactly what the business profiles will include, the spokesperson did say, “You can expect to see a level of analytics and measurement that you’d typically find in Google products as well as a nuanced approach to how things are shared. It encourages and enhances conversation, it doesn’t just put things in the stream