Author Archives: Roger Gill

About Roger Gill

Roger is the founder of MyBiz OnLine Services, LLC, an online marketing and advertising consulting firm that specializes in the design, implementation, and maintenance of customized online advertising and marketing plans for Insurance Agencies that produce measurable growth in sales and profits. MyBiz OnLine Services provides a Local Online Marketing Educational Blog Hub that incorporates some of the best current local online marketing resources via posts, links, and rss feeds.

Roger is also the founder of The Insurance Advisor, LLC, an Independent Insurance Agency located at 7633 Hull Street Rd, Richmond VA 23235.

He also is the State Director of Virginia for Smart Choice®, a network of over 6600 insurance agents and 85 insurance carriers that provides independent insurance agents with access to top-rated markets, product training, and sales and marketing support.

Learn more about Roger at https://www.linkedin.com/in/rogerlgill

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Here are my most recent posts

Insurance Agent Marketing Resources

The Best Insurance Agent Marketing Resources

UPDATED December 16, 2018

 

Insurance Agent Marketing Resources | Do-It-Yourself Online Marketing for Insurance Agents by MyBiz OnLine Services

Many Insurance Agent Marketing Resources are available; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your professional guide,  I created this page to provide a single access to some of the best Insurance Agent Marketing Resources. The right sidebar on our Local Online Marketing Resource Hub Bog has many links and RSS feeds from some of the best providers of Local Online Marketing Content and Tools.  Since many companies and individuals make excellent and varied contributions to the community, I will include the primary ones that have been most helpful to me.  I apologize if I have left out any resource that should be included; please let me know, and I will review and add it if it meets our standards.

FIRST:  Read The Front Page of Our Local Online Marketing Resource Hub Blog to learn about more Marketing Resources.

SECOND:  Read The Insurance Agency Marketing Guide for a general overview of components and infrastructure of an Insurance Agent Marketing Plan.

THIRD:  Read  Local SEO Audit  and   45 Local SEO Pitfalls and How to Avoid Them by Miriam Ellis from the Moz Blog to learn what and what not to do with Local Online Marketing.  Also read Local SEO Marketing in 2018 by Antonio Coleman for an overview of the important, current Local Online Marketing components.

FOURTH:  Continue your Local Online Marketing for Insurance Agents education with the resources below and with our Local Online Marketing Blog.

 

 

 NOTE:  MyBiz OnLine Services is ready to assist agents with DIY and DFY Insurance Agent Marketing Services.

 


The Best Local Online Marketing Resources 

MOZ  

Moz.com is my favorite site for Local Online Marketing education, tools & resources–and for good reason. I have been a student of MOZ for a long time.  Rand Fiskin, the owner of MOZ has been a prominent player in the Online Marketing community; he deserves more credit than he perhaps gets for his long and persistent efforts in producing and providing SEO and Online Marketing Resources and Tools.   With the purchase of “Get Listed.org” a few years back in 2012, MOZ now is the home of the “Local Search Ranking Factors Survey” and its founder David Mihm.  NOTE: links to these important surveys are found on the right sidebar of our Local Online Marketing Resource Hub Blog and on the MOZ site.

Over the last few years, MOZ has provided many free SEO and Online Marketing Resources that are some of the best available. They have made valuable contributions to the Online Marketing and SEO community. They also have superb premium products and training for a reasonable price.Thus, MOZ.com is one of my favorite sites for Local Online Marketing Resources.

Below are a few Moz resource links for your convenience.

What is Local Search Marketing   Learn the Basics of Local Search Marketing.  You will be glad you did!

2017 Local Search Ranking Factors   This is the most authoritative Local Online Marketing Survey that reverse engineers the Local Search Google Algorithm.  The positive and negative factors are depicted here.

How to Show Up in Local Results    Sherry Bonelli from the Moz Blog provides an overview of what it takes for Google to serve up web pages when local search inquiries are made.

Trouble Shooting Local Ranking Failures   Miriam Ellis from Moz Blog provides a guide to finding out what may be causing a failure in local ranking.

Local SEO Checklist 2016    Miriam Ellis from Moz Blog provides an excellent Local SEO Checklist. An essential Insurance Agent Marketing Resource!

 

Local Learning Center

The Moz Local Learning Center

Learn the fundamentals of local SEO, location data management, online ratings and reviews, social media strategy, and more. This is a one-stop, comprehensive resource for online marketing for local businesses.

Learn Local Marketing

 

 

Local Search Ranking Factors

Local Search Ranking Factors

35 Local search marketing experts rank the most important factors that influence Google’s local search algorithms in the sixth annual edition of this survey.
View the Local Search Ranking Factors

 

Local topics on the Moz Blog

Local topics on the Moz Blog

Each month, top experts in local search contribute the latest news, tips, tricks, and best practices to the Moz Blog. We’ve even created a special category for it!
Read about Local SEO on the Moz Blog

 

Q&A Conversations on Local Marketing

Q&A Conversation on Local Marketing

Tap into the vast storehouse of our community knowledge and explore 1000s of questions and answers covering local website optimization, reviews, listing best practices, and more.
Join the conversation on local strategy

 

Category ResearchCategory Research
Local SEO experts cited proper category associations as the most important signal of relevance. Moz Local Category Research helps you find the right categories for your business—for each search engine or directory.
Research categories for your business

 

Local Search Expert Quiz

Local Search Expert Quiz
How much do you know about local SEO? Find out. Our 2016 Local Search Expert Quiz has 40 questions designed to test your knowledge of what’s happening now in local SEO.
Take the 2016 Local Search Expert Quiz

 

 


 

MyBiz OnLine Services

MyBiz OnLine Services is a full service Insurance Marketing company.  Owner Daniel Brown offers many marketing related services for insurance agents from websites to full marketing campaign packages.  He also provides many Free Tools and Resources on his Local Online Marketing Resource Hub.  

 

 

Below are Insurance Marketing Services that MyBiz OnLine Services Provides:

 

insurance agency websitesAn Amazing Insurance Agency Website
• WordPress Modern Design – Visit WordPress Checklist
• We build the site for you and make updates if you want us to
• Easily Add and Edit your content yourself

 

 

 

insurance email newsletter design serviceSearch Engine Optimization
• We  Setup, Optimize, & Manage Your Online Marketing Infrastructure
• Search & Social Media Niche Marketing Campaigns
• Off-Site Content Publication for Search Marketing & Link Building
• Click Here to Learn More About Online Marketing & Search Engine Optimization

 

 

 

social media marketing for insurance agents

Social Media Marketing & Management

Professional branding design layout for all your agency profiles
• Updates made on your agency’s behalf
• Facebook, Linkedin, Twitter, Google+, and more social networks
• Click Here to Learn More About Social Media Marketing

 

 

insurance email marketing newsletter design serviceMyBiz Email Newsletters
• Monthly Email with all your online content for the month
• Built into your Webiste — No Third Party needed — You can do it!
• Add subscribers through your website
• Generate leads, referrals, cross-sales and improve retention

 

 

 

online ppc and social media ads for insurance agentsMyBiz Online Advertising 
• Search & Display Media Campaigns
• Drive active shoppers from your market to your website pages
• We’ll setup and run everything for you and report the results

 

 

 

 

 

insurance marketing analytics reportsMyBiz Online Marketing Dashboard
• Dashboard tracking of traffic, clicks, rankings, opens and more
• See the results of our marketing efforts in real-time 24/7
• Monitor your search engine rankings, website traffic, and advertising
• Keep track of what’s working and not working on social media

 

 

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Hubspot

Coming Soon!

HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Wikipedia

 

YOAST

Coming Soon!

 

BrightLocal

Coming Soon!

 

MUCH MORE

Coming Soon!

Content Marketing for Insurance Agents

Content Marketing is the Foundation of Local Online Marketing for Insurance Agents UPDATED August 2018 Many Content Marketing for Insurance Agent Resources are available that will help Insurance Agents with their Local Online Marketing efforts; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your… Continue Reading

2017 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2017 For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results   Introduction This year’s… Continue Reading

Search Engine Land’s Guide To SEO 2017

Search Engine Land’s Guide To SEO 2017 Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search. Below is our companion guide designed to explain the Periodic Table of SEO Success Factors in more depth and provide a tutorial… Continue Reading

Local SEO and Online Marketing

Local SEO and Online Marketing are important for local businesses.  The businesses that embrace these marketing components will likely flourish, while those that do not will likely perish.  The following links to an 8 part article series on the Yoast Blog will be useful in understanding the importance of Local SEO and how to execute… Continue Reading

What to Ask A SEO Agency Before You Hire

The following is a repost by John Hawthorne at Connex Digital Marketing.  John brought the article to my attention and offered it to be shared.  Enjoy!     7 Crucial Questions To Ask Before You Hire An SEO Agency by John Hawthorne | Jul 2, 2017 | Digital Marketing Tips | 0 comments Are you struggling to get links built? Maybe you don’t… Continue Reading

Social Media Marketing Education

  Social Media Marketing Education — mainly Facebook, LinkedIn, and Twitter are great resource applications to market a business.  However, without the knowledge to use these social media tools and a few additional marketing resources, the effort may not produce the desired results.  Perhaps one of the best articles that has been published recently on… Continue Reading

Hurricane Preparation Safety Tips

September has historically been a time when Hurricanes hit Virginia and a good time to review the following Virginia Hurricane Preparation and Safety Tips.   The following information is intended to help to reduce the severity of property damage and bodily injury during and after a major storm.  Please share.The National Hurricane Center has some of the best information on… Continue Reading

Local Online Marketing Resource Hub

 Thank you for visiting our Local Online Marketing Resource Hub Blog This Local Online Marketing Resource Hub Blog is dedicated to providing a library of useful online marketing training and resources that will help Insurance Agents and other local business owners to understand what it takes to build a successful, long-term, local online marketing presence.… Continue Reading

Guide to Website Schema Markup Structure

Website Schema Markup Structured Data Essential Now for Local Online Marketing Perhaps one of the most important on-site SEO and marketing optimization components for webmasters and website developers to understand and put into practice is Website Schema Markup Structured Data. Structured data can help you to send the right signals to search engines about your business… Continue Reading

2015 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2015 Survey Results For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results According to… Continue Reading

Online Citation Accounts for Insurance Agents

  Online Citation Accounts for Insurance Agencies How Do Citations Affect Your Agency’s Online Ranking? Online Citations for Insurance Agencies are a key component of the ranking algorithms in Google and Bing to improve local search engine rankings. Businesses with a greater number of citations will probably rank higher than businesses with fewer citations.  Basically, Google likes… Continue Reading

Virginia Surplus Lines Brokers: Fill Your Market Gaps

Why Would I Ever Use a Surplus Lines Broker? The following article was written by Patrick Meredith and published on LinkedIn.  Most Insurance Agencies will need to use Virginia Surplus Lines Brokers to write business outside of their standard carrier offerings.  However, when and how to use a surplus market product is a plus when… Continue Reading

Missouri Dump Truck Insurance by AIC

 Alternatives Insurance of Chesterfield | Missouri Dump Truck Insurance Alternatives Insurance of Chesterfield – one of our Local Online Marketing Clients–is expanding their Missouri Dump Truck Insurance program.  They just released a new blog post titled: Dump Truck Insurance in Chesterfield Missouri.  Adam Majnerich and his Team of Transportation Insurance Specialist Agents shop their top-rated insurance companies and find… Continue Reading

Insurance Agency Marketing Guide — A DIY Model

Insurance Agency Marketing Guide:  For Growth & Survival Updated February 5, 2019 Although inbound leads should be an important outcome of an Insurance Agency Marketing plan, from the initial startup, an optimized online infrastructure with authoritative content is necessary to provide the needed credibility for prospects to accept the agency as one that could meet their needs.… Continue Reading

Missouri Dump Truck Insurance by AIF

Alternatives Insurance of Fenton | Missouri Dump Truck Insurance Alternatives Insurance of Fenton–one of our Local Online Marketing Clients–is expanding their Missouri Dump Truck Insurance program.  They just released a new blog post titled: Dump Truck Insurance in Fenton Missouri.  Jeff DeClue and his Team of Transportation Insurance Specialist Agents shop their top-rated insurance companies and find… Continue Reading