Local Online Marketing Resource Hub

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This Local Online Marketing Resource Hub Blog is dedicated to providing a library of useful online marketing training and resources that will help Insurance Agents and other local business owners to understand what it takes to build a successful, long-term, local online marketing presence.

 

The Local Online Marketing Resource HUB

“Your One-Stop-Shop for Local Online Marketing Resources!”

Guide To Our Resources:

  • Blog Post are segmented by Categories which are links found on the right sidebar.
  • Relevant Online Marketing Authority Sites are also links on the right sidebar.  Many of the Best Local Marketing Resources are Here! 
  • Relevant Feeds of Summary Articles from Authority Sites are on the right sidebar.  Great Local Online Marketing Information & Education!
  • Authority Links are often found on individual Posts as referenced documentation.
  • Insurance Agents should read this article first:  Insurance Agency Marketing Guide
  • NEW August 2017: Insurance Agent Marketing Resources  An Organized Overview of The Best Marketing Resources
  • Coming Soon:  DIY Insurance Agent Marketing.   More info will be available soon.

 

 

Our Blog is dedicated to helping Insurance Agents and  small business owners understand how to develop successful local online marketing plans. 

 


 

 

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What is Local Online Marketing and Advertising

Consumers  are increasingly using  Google, Yahoo,  Bing, and other search engine windows to find the products and services they want—not a Phone Book. Online advertising and marketing consultants  now combine traditional SEO services with Local Online Marketing and Advertising to create a dominant Local Online  Presence.  This website has been developed to provide information and access to services that will assist small businesses in achieving an optimized online presence.

Here are a few essential local online marketing and  advertising questions that Insurance Agents and other local businesses must consider:

  • Is your business listed with and optimized–on and off site–for the major search engines such as Google, Yahoo and Bing?
  • Is your business listed with and optimized for the local search engines and classified/review directories?
  • Is your business showing up in the top positions on the local search engine “Packs” and  maps?
  • Does your business have key word optimized, relevant, authoritative content that rank on the first page of search engines?
  • Does your business have an optimized, online Social Media Marketing presence?  Are you engaging your clients and prospects?
  • Does your business have 20 or more reviews with an on going review and sales assessment process?
  • What forms of Local Online Marketing and Advertising will work best to help consumers find and purchase your products or services?

Your future sales, revenue, and profit growth are directly dependent on how you respond to those above questions.  Businesses who have an optimized local online presence will not only survive, they will dominate their market. When local consumers search online for products and services that you offer, your business name and information should appear near the top of the local search engine “Packs” and maps, with additional listings above and below the local “Packs.”   This dominant online presence not only allows potential customers to find and contact you for what they want, but also builds your business brand authority.

Perform this test to determine if your business can be found online by potential local customers:

  • Type the name of one of your products or services and the city/state that you serve into the Google search window; e.g., “auto insurance Richmond VA.”   Also click on the Maps link just above the search window to use Google’s local map search process.
  • You should get a listing of the top Local Business Results for your search near your location.  Is your business listed in the top 3 rankings for your service area? Do you come up at all?
  • If not, your business needs to be listed in the top of the “Google Local Pack” and at the top of the “Google Map Listing”-—If not, you are losing customers to your competition.
  • Repeat these steps with Bing for similar results–they both have a Local Search link.

If your Insurance Agency or small business is not showing up on Google or Bing local packs and maps or is listed in a low ranking position, the information on our blog may help. 

 


 

NOTE:  MyBiz OnLine Services may be compensated from purchases of various products and services from vendors which are offered on our site.

 


 

How to use Facebook for Marketing Your Business

The article below has been republished from Social Media Examiner–one of our highly recommended resources for all things Social Media. Facebook for Business: The Ultimate Facebook Marketing Guide By Lisa D. Jenkins_on Social Media Examiner August 22, 2017 [Last Updated August 14, 2018] If you’re new to Facebook business options or want to add something new to… Continue Reading

How to Optimize Your LinkedIn Profile

The article below has been republished from Social Media Examiner–one of our highly recommended resources for all things Social Media. How to Optimize Your LinkedIn Profile for Better Visibility How to Optimize Your LinkedIn Profile for Better Visibility By Nathanial Bibby on Social Media Examiner March 14, 2018 Want to optimize your LinkedIn profile for visibility?… Continue Reading

Content Marketing for Insurance Agents

Content Marketing is the Foundation of Local Online Marketing for Insurance Agents UPDATED August 2018 Many Content Marketing for Insurance Agent Resources are available that will help Insurance Agents with their Local Online Marketing efforts; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your… Continue Reading

2017 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2017 For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results   Introduction This year’s… Continue Reading

Local Online Marketing Guide to Pitfalls

45 Local SEO Pitfalls and How to Avoid Them  Miriam Ellis  on the Moz Blog writes another winner with his 45 Local SEO Pitfalls and How to Avoid Them article. Moz.com is my favorite site for Local Online Marketing education, tools & resources–and for good reason. I have been a student of MOZ for a long time.  Rand Fiskin, the… Continue Reading

Search Engine Land’s Guide To SEO 2017

Search Engine Land’s Guide To SEO 2017 Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search. Below is our companion guide designed to explain the Periodic Table of SEO Success Factors in more depth and provide a tutorial… Continue Reading

Insurance Agent Marketing Resources

The Best Insurance Agent Marketing Resources UPDATED September 20, 2018   Many Insurance Agent Marketing Resources are available; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your professional guide,  I created this page to provide a single access to some of the best Insurance… Continue Reading

Local SEO and Online Marketing

Local SEO and Online Marketing are important for local businesses.  The businesses that embrace these marketing components will likely flourish, while those that do not will likely perish.  The following links to an 8 part article series on the Yoast Blog will be useful in understanding the importance of Local SEO and how to execute… Continue Reading

What to Ask A SEO Agency Before You Hire

The following is a repost by John Hawthorne at Connex Digital Marketing.  John brought the article to my attention and offered it to be shared.  Enjoy!     7 Crucial Questions To Ask Before You Hire An SEO Agency by John Hawthorne | Jul 2, 2017 | Digital Marketing Tips | 0 comments Are you struggling to get links built? Maybe you don’t… Continue Reading

Social Media Marketing Education

  Social Media Marketing Education — mainly Facebook, LinkedIn, and Twitter are great resource applications to market a business.  However, without the knowledge to use these social media tools and a few additional marketing resources, the effort may not produce the desired results.  Perhaps one of the best articles that has been published recently on… Continue Reading

Hurricane Preparation Safety Tips

September has historically been a time when Hurricanes hit Virginia and a good time to review the following Virginia Hurricane Preparation and Safety Tips.   The following information is intended to help to reduce the severity of property damage and bodily injury during and after a major storm.  Please share.The National Hurricane Center has some of the best information on… Continue Reading

Guide to Website Schema Markup Structure

Website Schema Markup Structured Data Essential Now for Local Online Marketing Perhaps one of the most important on-site SEO and marketing optimization components for webmasters and website developers to understand and put into practice is Website Schema Markup Structured Data. Structured data can help you to send the right signals to search engines about your business… Continue Reading

2015 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2015 Survey Results For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results According to… Continue Reading

Online Citation Accounts for Insurance Agents

  Online Citation Accounts for Insurance Agencies How Do Citations Affect Your Agency’s Online Ranking? Online Citations for Insurance Agencies are a key component of the ranking algorithms in Google and Bing to improve local search engine rankings. Businesses with a greater number of citations will probably rank higher than businesses with fewer citations.  Basically, Google likes… Continue Reading

Virginia Surplus Lines Brokers: Fill Your Market Gaps

Why Would I Ever Use a Surplus Lines Broker? The following article was written by Patrick Meredith and published on LinkedIn.  Most Insurance Agencies will need to use Virginia Surplus Lines Brokers to write business outside of their standard carrier offerings.  However, when and how to use a surplus market product is a plus when… Continue Reading

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