Local Online Marketing Resource Hub

 Thank you for visiting our Local Online Marketing Resource Hub Blog


This Local Online Marketing Resource Hub Blog is dedicated to providing a library of useful online marketing training and resources that will help Insurance Agents and other local business owners to understand what it takes to build a successful, long-term, local online marketing presence.


The Local Online Marketing Resource HUB

“Your One-Stop-Shop for Local Online Marketing Resources!”

Guide To Our Resources:

  • Blog Post are segmented by Categories which are links found on the right sidebar.
  • Relevant Online Marketing Authority Sites are also links on the right sidebar.  Many of the Best Local Marketing Resources are Here! 
  • Relevant Feeds of Summary Articles from Authority Sites are on the right sidebar.  Great Local Online Marketing Information & Education!
  • Authority Links are often found on individual Posts as referenced documentation.
  • Insurance Agents should read this article first:  Insurance Agency Marketing Guide
  • NEW December 2018: Insurance Agent Marketing Resources  An Organized Overview of The Best Marketing Resources
  • AVAILABLE NOW:  DIY Insurance Agent Marketing.    Contact Roger Gill for more information (roger@mybizonlineservices.com).


“Our Blog is dedicated to helping Insurance Agents understand how to develop successful local online marketing plans.” 



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What is Local Online Marketing and Advertising

Consumers  are increasingly using  Google, Yahoo,  Bing, and other search engine windows to find the products and services they want—not a Phone Book. Online advertising and marketing consultants  now combine traditional SEO services with Local Online Marketing and Advertising to create a dominant Local Online  Presence.  This website has been developed to provide information and access to services that will assist small businesses in achieving an optimized online presence.

Here are a few essential local online marketing and  advertising questions that Insurance Agents and other local businesses must consider:

  • Is your business listed with and optimized–on and off site–for the major search engines such as Google, Yahoo and Bing?
  • Is your business listed with and optimized for the local search engines and classified/review directories?
  • Is your business showing up in the top positions on the local search engine “Packs” and  maps?
  • Does your business have key word optimized, relevant, authoritative content that rank on the first page of search engines?
  • Does your business have an optimized, online Social Media Marketing presence?  Are you engaging your clients and prospects?
  • Does your business have 20 or more reviews with an on going review, reputation management, and sales assessment process?
  • What forms of Local Online Marketing and Advertising will work best to help consumers find and purchase your products or services?

Your future sales, revenue, and profit growth are directly dependent on how you respond to those above questions.  Businesses who have an optimized local online presence will not only survive, they will dominate their market. When local consumers search online for products and services that you offer, your business name and information should appear near the top of the local search engine “Packs” and maps, with additional listings above and below the local “Packs.”   This dominant online presence not only allows potential customers to find and contact you for what they want, but also builds your business brand authority.

Perform this test to determine if your business can be found online by potential local customers:

  • Type the name of one of your products or services and the city/state that you serve into the Google search window; e.g., “auto insurance Richmond VA.”   Also click on the Maps link just above the search window to use Google’s local map search process.
  • You should get a listing of the top Local Business Results for your search near your location.  Is your business listed in the top 3 rankings for your service area? Do you come up at all?
  • If not, your business needs to be listed in the top of the “Google Local Pack” and at the top of the “Google Map Listing”-—If not, you are losing customers to your competition.
  • Repeat these steps with Bing for similar results–they both have a Local Search link.

If your Insurance Agency or small business is not showing up on Google or Bing local packs and maps or is listed in a low ranking position, the information on our blog may help. 


NOTE:  MyBiz OnLine Services may be compensated from purchases of various products and services from vendors which are offered on our site.


Insurance Agency Marketing Components

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Insurance Agency Marketing Guide — A DIY Model

Insurance Agency Marketing Guide:  For Growth & Survival Updated July 24, 2019 Although inbound leads should be an important outcome of an Insurance Agency Marketing plan, from the initial startup, an optimized online infrastructure with authoritative content is necessary to provide the needed credibility for prospects to accept the agency as one that could meet their needs.… Continue Reading

Online Account Citation Listings

  Online Citation Accounts for Insurance Agencies How Do Citations Affect Your Agency’s Online Ranking? Online Citations for Insurance Agencies are a key component of the ranking algorithms in Google and Bing to improve local search engine rankings. Businesses with a greater number of citations will probably rank higher than businesses with fewer citations.  Basically, Google likes to see… Continue Reading

What to Ask A SEO Agency Before You Hire

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Google My Business Setup

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Insurance Agent Marketing Resources

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WordPress Checklist Infographic

Every now and then someone creates a piece of GREAT content.  The following Killer WordPress Checklist Infographic by the team at Capsicum Mediaworks, LLP has achieved this greatness, as a one-stop shop for almost everything you need to know about launching and maintaining a WordPress Site.  A truely awesome piece of content. When it comes to launching… Continue Reading

Content Marketing for Insurance Agents

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2017 Local Search Ranking Factors

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Local Online Marketing Guide to Pitfalls

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Search Engine Land’s Guide To SEO 2017

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Local SEO and Online Marketing

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Social Media Marketing Education

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Google Reviews Tool

  Google is constantly changing which makes it very challenging to provide your customers a “Review Us” link that actually works on a mobile phone and a computer. This Google Review Tool Generator from BrightLocal will provide the perfect “Review Us” link directly from Google. Continue Reading

Hurricane Preparation Safety Tips

September has historically been a time when Hurricanes hit Virginia and a good time to review the following Virginia Hurricane Preparation and Safety Tips.   The following information is intended to help to reduce the severity of property damage and bodily injury during and after a major storm.  Please share.The National Hurricane Center has some of the best information on… Continue Reading

Veterans We Thank You!

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Guide to Website Schema Markup Structure

Website Schema Markup Structured Data Essential Now for Local Online Marketing Perhaps one of the most important on-site SEO and marketing optimization components for webmasters and website developers to understand and put into practice is Website Schema Markup Structured Data. Structured data can help you to send the right signals to search engines about your business… Continue Reading

2015 Local Search Ranking Factors

MOZ Local Search Ranking Factors 2015 Survey Results For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results According to… Continue Reading

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