Note: Google Discontinued Google Authorship in July 2014
Google Authorship has been a subject of much discussion lately. A relative new concept that may have a positive impact for search marketing, the SEO jury and Google are still considering this a work in progress. The process to establish Google Authorship is not that difficult, although many issues can become a problem.
Janet D Miller published an Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart on Search Engine Land’s Blog recently that may help solve some Authorship issues. Janet brings over seven years of search engine marketing experience to Search Mojo and is considered a leading expert in her field. Prior to founding Search Mojo in 2005, Miller was the Director of Internet Marketing at WebSurveyor Corporation.
A Step by Step Flowchart To Help Troubleshoot Authorship Issues
So… Why Isn’t My Authorship Appearing In Search Results? Even if you have set up your authorship properly, be forewarned! Matt Cutts said in his keynote at Pubcon in October (2013) that Google may be tightening up authorship (and rich snippets) next year in an effort to provide the highest quality authorship results, with a possible reduction of authorship results of up to 15 percent.
What does that mean for you as an author? Matt stressed that authorship (and rich snippets) will likely be shown for the highest quality sites. So keep striving for high quality content, follow Google’s webmaster guidelines, and keep building your authorship authority. None of these approaches, of course, is a guarantee, but I expect it’s the best way to keep your authorship snippet intact.
You can get your own copy of The Authorship Flowchart from Janet’s post on the Search Engine Land’s Blog.
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