The following article by Casey Meraz was originally posted on the Moz Blog June 28th, 2015. I have found Casey to be most knowledgeable and provides great insight to Local Online Marketing issues. He has become one of my favorite authors; his post about Advanced Local SEO Competition Analysis is one of the best on the subject. One of the… Continue Reading
Category Archives: Local Online Marketing
Social Media Video Chart Guide
A side-by-side feature comparison of the seven major social video players — YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr. Originally posted on Marketing Land, the following Graphic and Info by Martin Beck provides a current snapshot of how seven social media sites set up their video players. Online video is … so hot right… Continue Reading
2015 Video Marketing Cheat Sheet
The folks at Animoto created the Video Marketing Cheat Sheet Infographic below. It is no doubt that new video tools have made it easier to create great marketing videos. It is also no doubt that videos add greatly to a marketing campaign. Continue Reading
Optimized Web Page Components
What Every Website Owner Should Know — The Anatomy of an Optimized Web Page Your website is the Hub of your online marketing infrastructure. Without the proper setup and optimized web page componets, it may not function well for visitors or for search engines. We have found two useful website page optimization resources: On Page… Continue Reading
2014 Local Search Ranking Factors
The following is a partial re-post of the 2014 Local Search Ranking Factors from Moz Local. This is one of the most important surveys for understanding what is working and not working in Local Search Marketing. The orignal article may viewed at Moz 2014 Local Search Ranking Factors. Introduction by David Mihm from the Original… Continue Reading
Duplicate Content Issues by Phil Rozet
12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble? This is a re-post written by Phil Rozet on his Local Visibility System Blog There are two intertwined myths about duplicate content: 1: That Google is on the warpath against it, penalizing sites left and right. 2: That duplicate content is a thing – one… Continue Reading
Local SEO Audit
This is a re-post of How to Perform the Ultimate Local SEO Audit by Casey Meraz on the MOZ Blog. Casey Meraz has written one of the best local SEO Audit articles that I have found. He also provides (in a link below) a down loadable spreadsheet to track the data. Enjoy! How to Perform the… Continue Reading
Improve Your Organic SEO Results
Improve Your Organic SEO Results with these Tips The following SEO article is a repost from the Creative Blog and written by Richard Baxter, CEO of SEOgadget. You can visit the site at http://www.creativebloq.com/web-design/organic-seo-beat-paid-results-121310047. Quality content is becoming more and more important for organic search. Richard highligts a few of the best ways to… Continue Reading
Local Search Marketing Ranking Factors 2013
Top 20 Local Search Marketing Ranking Factors 2013: An Illustrated Guide Thanks to Mirian Ellis for posting the Top 20 Local Search Marketing Ranking Factors on the MOZ Blog. This is a great summary of the most important components to build a successful local online infrastructure. The full report may be found… Continue Reading
Public Domain Photo Images and Graphics
Enhance Your Websites and Online Accounts Photo Images and Graphics are necessary for creating websites, videos, presentations, online accounts, social media, ads, coupons, etc… It is important not to use photo images and graphics that you do not have the rights to use. I repeat do not use photo images and graphics that you… Continue Reading
Google Authorship Trouble Shooting Infographic
Note: Google Discontinued Google Authorship in July 2014 Google Authorship has been a subject of much discussion lately. A relative new concept that may have a positive impact for search marketing, the SEO jury and Google are still considering this a work in progress. The process to establish Google Authorship is not that difficult,… Continue Reading
Paid Online Traffic Methods Glossary
My friend Charlie Page has put together this brief, but very good overview of paid online traffic. You can see this post and many others that may help your online marketing at www.charliepage.com. Although the following paid traffic information is most useful for internet marketers, many of the same ideas apply to Insurance Agent… Continue Reading
Online Account Citations: The Life of a Business Listing
Online Account Citations A must for online marketing visibility Online Account Citations and Content are the new “Link” for search marketing. It is no SEO secret that search engines need quality, relevant data to bring forth as results for search queries. However, this basic knowledge is not widely known by Insurance Agents and small to… Continue Reading
Visual Content Creation for Insurance Agent Marketing
Assess Risks — Shop Companies — Save Money! The Insurance Advisor will shop multiple auto and home insurance companies for you! If you plan to do any online marketing for your Insurance Agency, great visual content is a must. And yes, it must be great, so you need the knowledge and tools to Design-It-Yourself (with… Continue Reading
How To Twitter -The Twitter Basics – Updated for 2013
There are many useful Twitter Guides online–from the basics to advanced. To mention a few of them would be too much information — we could spend all of our time reading about “How To Twitter.” I did sift through the searches and chose a few Basic Twitter Guides that I found to be especially useful… Continue Reading
Google Plus: The Definitive Getting Started Guide
There are many great sources of useful and timely content on the web today. Kim Reynolds has written such an article below. This is an excellent overview of how to get started using Google Plus for personal sharing and business marketing. JULY 28, 2013 BY KIM REYNOLDS Why Google+ Google Plus has the reputation as being the… Continue Reading
Facebook Marketing
MyBiz Online Services specializes in Facebook Marketing and provides local online marketing, advertising, and reputation services. We design, setup, optimize, and manage measurable online advertising and marketing plans that increase sales and profits. We setup a number of Local Online Marketing Categories on our blog to provide current information that will be helpful to local businesses. In addition… Continue Reading
Local Search Marketing: Review of 2012
Another Local Search Marketing year is behind us: it is good to take a few moments to reflect back on the major events of last year that brought us to this current ground. Of no surprise, one of the best 2012 Local Search reviews comes from David Mihm–but now with a different microphone and band.… Continue Reading
LinkedIn Marketing Infographic
LinkedIn Marketing Infographic Why LinkedIn Marketing? We created the above LinkedIn Marketing Infographic to provide a quick overview one of the most useful social networks available on the internet. The business-focused site is a meeting place for over 150 million professionals worldwide, and it offers a huge range of marketing opportunities – especially for local… Continue Reading
Twitter Marketing
What Your Local Business Needs To Know About Twitter An increasing number of local businesses are turning to online marketing over traditional print, video, and radio advertising techniques. In general, internet marketing methods are faster, cheaper, and far more flexible, giving your businesses a chance to compete against much larger corporations. Twitter is just… Continue Reading