August 30, 2019

Insurance Agency Marketing Guide:  For Growth & Survival Updated October 23, 2020 Although inbound leads should be an important outcome of an Insurance Agency Marketing plan, from the initial startup, an optimized online infrastructure with authoritative content is necessary to provide the needed credibility for prospects to accept the agency as one that could meet their needs.

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August 29, 2019

  Online Citation Accounts for Insurance Agencies How Do Citations Affect Your Agency’s Online Ranking? Online Citations for Insurance Agencies are a key component of the ranking algorithms in Google and Bing to improve local search engine rankings. Businesses with a greater number of citations will probably rank higher than businesses with fewer citations.  Basically, Google likes to see

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July 15, 2019

The following is a repost by John Hawthorne at Connex Digital Marketing.  John brought the article to my attention and offered it to be shared.  Enjoy!     7 Crucial Questions To Ask Before You Hire An SEO Agency by John Hawthorne | Jul 2, 2017 | Digital Marketing Tips | 0 comments Are you struggling to get links built? Maybe you don’t

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December 6, 2018

The Best Insurance Agent Marketing Resources UPDATED July 24, 2019   Many Insurance Agent Marketing Resources are available; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your professional guide,  I created this page to provide a single access to some of the best Insurance

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November 30, 2018

Every now and then someone creates a piece of GREAT content.  The following Killer WordPress Checklist Infographic by the team at Capsicum Mediaworks, LLP has achieved this greatness, as a one-stop shop for almost everything you need to know about launching and maintaining a WordPress Site.  A truely awesome piece of content. When it comes to launching

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November 11, 2017

Content Marketing is the Foundation of Local Online Marketing for Insurance Agents UPDATED August 2018 Many Content Marketing for Insurance Agent Resources are available that will help Insurance Agents with their Local Online Marketing efforts; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your

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November 5, 2017

MOZ Local Search Ranking Factors 2017 For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results   Introduction This year’s

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November 5, 2017

45 Local SEO Pitfalls and How to Avoid Them  Miriam Ellis  on the Moz Blog writes another winner with his 45 Local SEO Pitfalls and How to Avoid Them article. Moz.com is my favorite site for Local Online Marketing education, tools & resources–and for good reason. I have been a student of MOZ for a long time.  Rand Fiskin, the

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October 14, 2017

Search Engine Land’s Guide To SEO 2017 Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search. Below is our companion guide designed to explain the Periodic Table of SEO Success Factors in more depth and provide a tutorial

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July 30, 2017

Local SEO and Online Marketing are important for local businesses.  The businesses that embrace these marketing components will likely flourish, while those that do not will likely perish.  The following links to an 8 part article series on the Yoast Blog will be useful in understanding the importance of Local SEO and how to execute

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January 15, 2017

The following article is a repost by Edwin Toonen  ( Read all about Edwin » )  on the Yoast SEO Blog.   Structured data is becoming more and more important for Online Marketing and this is one of the best articles that I  have found on the subject.  We do use and recommend the Yoast SEO

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November 12, 2016

  Social Media Marketing Education — mainly Facebook, LinkedIn, and Twitter are great resource applications to market a business.  However, without the knowledge to use these social media tools and a few additional marketing resources, the effort may not produce the desired results.  Perhaps one of the best articles that has been published recently on

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September 2, 2016

September has historically been a time when Hurricanes hit Virginia and a good time to review the following Virginia Hurricane Preparation and Safety Tips.   The following information is intended to help to reduce the severity of property damage and bodily injury during and after a major storm.  Please share.The National Hurricane Center has some of the best information on

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November 10, 2015

MyBiz OnLine Services Thanks all the Veterans for their Service to Our Country Today  is a very special day.  A day to be thankful for the brave men and women who have and continue to sacrifice their lives for our freedom, safety, and way of life. A day to spend some time in memory of those

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September 26, 2015

Website Schema Markup Structured Data Essential Now for Local Online Marketing Perhaps one of the most important on-site SEO and marketing optimization components for webmasters and website developers to understand and put into practice is Website Schema Markup Structured Data. Structured data can help you to send the right signals to search engines about your business

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September 25, 2015

MOZ Local Search Ranking Factors 2015 Survey Results For a number of years now, David Mihm has headed up one of the most important surveys in the Local Search marketing industry–The Local Search Ranking Factors Survey.   David co-founded GetListed.org, which he sold to Moz in November 2012. Go Here For The Full Results According to

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August 1, 2015

  Online Citation Accounts for Insurance Agencies How Do Citations Affect Your Agency’s Online Ranking? Online Citations for Insurance Agencies are a key component of the ranking algorithms in Google and Bing to improve local search engine rankings. Businesses with a greater number of citations will probably rank higher than businesses with fewer citations.  Basically, Google likes

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July 26, 2015

Why Would I Ever Use a Surplus Lines Broker? The following article was written by Patrick Meredith and published on LinkedIn.  Most Insurance Agencies will need to use Virginia Surplus Lines Brokers to write business outside of their standard carrier offerings.  However, when and how to use a surplus market product is a plus when

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July 19, 2015

Help Us Pick a Prospective Insurance Sales Rep from the Animal Kingdom! Ok.  Many Insurance companies have moved to using animals and reptiles to sell insurance.   I am sure you see them too often on TV.  Although we may not decide to use a sales rep from the Animal Kingdom, but if so, what

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July 19, 2015

Thank you for the Insurance Sales Proposal. I am flattered, but not interested.  I don’t even like insurance or need it! Who ever heard of an Elephant trying to sell insurance? PLEASE!   Be Thankful For All That Is Good In Your Life! Check out more incredible images and ideas from “Enjoy Life” by MyBiz

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