Online Citation Accounts for Insurance Agencies
How Do Citations Affect Your Agency’s Online Ranking?
Online Citations for Insurance Agencies are a key component of the ranking algorithms in Google and Bing to improve local search engine rankings. Businesses with a greater number of citations will probably rank higher than businesses with fewer citations. Basically, Google likes to see accurate and consistent information across the web so that it can give users the best possible search results.
Citations are defined as mentions of your business name, address and phone number (NAP) on webpages such as online business directories and local chamber of commerce or business association web pages. Your NAP is basically your online fingerprint—Google’s unique identifier for a business. If your business information is incorrect, and your local NAP is inconsistent, your business is not going to rank as well in the top 3 search engines: Google, Yahoo, and Bing.
Below is a depiction of the Local Online Search Ecosystem from MOZ. The top 3 search engines get their data from four primary sources–known as aggregators; which in turn get their information from secondary sources, and so forth. The variety of secondary search engines are also valuable in driving traffic to your website. Most of the secondary portals get their data from the exact same places that the major search engines do. One more reason you need to make sure your business information is correct!