Links Pointing to Your Website–Link Evaluation Survey 2012

Link Evaluation & Online Marketing


Every now and then I find some useful Online Marketing information.  Thanks to David Klein and Orange Line SEO online marketers have a new infographic  that depicts the state of Link Evaluation.  Links remain one of the cornerstones for Search Engine Optimization and will not likely be removed from the ranking algorithms.  Therefore, anyone interested in online marketing and better SEO, will benefit from the effort that went into this recent 2012 Link Evaluation survey and  inforgraphic.

These guys surveyed some top SEOs and online marketers from around the globe to understand which metrics the industry as a whole considers to be valuable for evaluating the suitability of a link partner.  They decided to host the infographic with their friends at SEOgadget, a top UK SEO blog. To see the original post and get the embed code for this infographic, check it out here:   Enjoy!


 Link Evaluation Survey 2012 [INFOGRAPHIC]

Links, seemingly the currency of rankings, and a white-hot area right now what with all the recentde-indexing of certain link networks, GWT Warning messages being sent to over 700,000 webmasters and the ever decreasing effectiveness of low-rent link building tactics.

So just what is a “good link”? We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link.

What do we look for in a (link) partner?

We analyse a prospective linking partner for our clients based on three different areas:

  • The strength of a link – despite the shifts in link building practices, it is vital to assess a link from a strength point of view. This means utilising one or several or your preferred metrics, for us this is PageRank, mozRank and domain authority.
  • The quality of a site – just what is a high-quality website? We assess a website based on the overall user experience and the apparent policies of the website being evaluated. This includes things like a suitable number of adverts relative to content, well-written and well-constructed pages, and ensuring the website doesn’t appear to be overtly flogging its sidebars or footers.
  • The relevance of that website – some argue that the relevant link is a myth but we are still keen advocates of links making sense from a user’s perspective and that is the key to relevance. Obviously in some industries it is near on impossible to get links from directly relevant websites (unless you’re talking about the SEO community where knowledge, links and interactions flow freely between competing businesses!) because they are in the same industry and often are unwilling to link. This is why we look for natural crossovers between industries and topics to help extend the reach of our clients.

Show me the results

We opened the survey and saw just over 500 individuals complete it – thank you to everyone that took part and hopefully you’ll find this data interesting.

Orange Line Link Evaluation Survey 2012

 Evaluation Survey 2012 infographicBy Orange Line SEO



Roger is the founder of MyBiz OnLine Services, LLC, an online marketing and advertising consulting firm that specializes in the design, implementation, and maintenance of customized online advertising and marketing plans for Insurance Agencies that produce measurable growth in sales and profits. MyBiz OnLine Services provides a Local Online Marketing Educational Blog Hub that incorporates some of the best current local online marketing resources via posts, links, and rss feeds.

Roger is also the founder of The Insurance Advisor, LLC, an Independent Insurance Agency located at 9840 Oxbridge Place, Ste 101, North Chesterfield VA 23236.

He also is the State Director of Virginia for Smart Choice®, a network of over 7000 insurance agents and 80 insurance carriers that provides independent insurance agents with access to top-rated markets, product training, and sales and marketing support.

Learn more about Roger at

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