Matt McGee: Prominent Player in Local Search Marketing

As part of our Business and Blog launch on November 1, 2010, we decided to highlight some one who has made significant contributions to the field. Although David Mihm and Mary Bowling were close contenders, we decided on Matt McGee. Matt is an independent online marketing consultant located on the U.S. West coast.

He has been doing SEO and web site marketing since about 1999/2000. Matt speaks regularly across the country at all of the major search marketing conferences. He has consulted for clients big (one of the Top 5 retailers in the U.S., one of most well known cable TV channels in the U.S.) and small (local real estate agents, a mom and pop selling handmade wooden pens out of their garage).

In addition to consulting and training, Matt is the Assignment Editor for Search Engine Land and the Editor of Sphinn. He writes regularly on various industry blogs and forums (often under the nickname “pleeker”).

Also noteworthy is Matt’s SEO Success Pyramid–A visual depiction with consise explanations of the components that are necessary to build a successful online marketing presence. This is a great tool, and Matt gives it away for free here: The SEO Success Pyramid.

His Blog and Business is named Small Business Search Marketing and may by visited here : http://www.smallbusinesssem.com

The following is a re-post of Matt McGee’s September 2010 Best Search/Marketing Post. He publishes these BEST posts series on his above mentioned Blog once a month. Thanks Matt.

By Matt McGee on Oct 1, 2010

Here’s my roundup of the best search/marketing posts I found and read during September. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month recaps.

Local Search

Andrew Shotland/SEL: 13 Questions To Ask Before You Hire A Local SEO Consultant

Small Business

Miriam Ellis/SEO Igloo: When The Karate Kid Gets Mad – Teaching User Review Crane Technique To Small Business Owners
Luther Lowe/Yelp: The Positive Side of Negative Reviews

SEO

Jill Whalen/High Rankings: Dear Google…Stop Making Me Look Like a Fool!
Jessica Bowman/SEM In-House: Google Instant: One Week Later, Thinking About Keyword Research
Jonathan Allen/SEW: 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

PPC

Erin Sellnow/PPC Hero: Identifying & Improving Poor Landing Pages

Blogs & Blogging

Adam Singer/Future Buzz: The Ongoing Myth That Web Content Must Always Be Short
Carol Tice/Copyblogger: 50 Can’t-Fail Techniques for Finding Great Blog Topics
Stacey Harmon/Agent Applause: Forget Google – Realtor Uses Local Strategies to Win Blog Visibility

Social Media

Amber Naslund/Brass Tack Thinking: 9 Ways To Build A Twitter Community With Substance
Jeremy Blanton/Tech Savvy Agent: 7 Ways to Be Hated On Twitter
Brian Massey/SEL: How To Coax Social Media Insights From Google Analytics
Tim Ware/Social Media Examiner: How to Create Fan-only Facebook Content
Suzanne Roy/Tech Savvy Agent: 5 Hot Real Estate Marketing Tips for Facebook

Copywriting

Lisa Barone/Small Biz Trends: 12 Tips for Writing Better Content

Usability

Kim Krause-Berg/SEP: Do It Today: 10 Minute Usability Touch-up
Dr. Pete Meyers/SEOmoz: Priceless CRO Advice for $224

Online Marketing/General

Andy Sernovitz/Damn, I Wish I’d Thought of That: How to become an email marketing genius: The Simmer
Linda Bustos/GetElastic: The Promo Code Tactic That Cut Coupon Poaching By 90%
Linda Bustos/GetElastic: 6 Ways to Tackle the Promo Code Problem