Optimized Web Page Components

What Every Website Owner Should Know — The Anatomy of an Optimized Web Page

Your website is the Hub of your online marketing infrastructure.  Without the proper setup and optimized web page componets, it may not function well for visitors or for search engines. We have  found two useful website page optimization resources: On Page Optimization Guide by Seolium and the below On Page Optimization Infographic by Stefan Schumacher.

Thanks to the writer Stefan Schumacher on The Payroll Blog for publishing this useful information.

Lindsay Kolowich on the Hubspot Blog adds:  Optimizing your web pages shouldn’t just be a task on your to-do list. It should be an overarching strategy — something you think about and test and tweak every single day.

Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you’ll see greater returns on the content you publish across your marketing channels. That means higher rankings in search, more earned traffic from social platforms, more links and shares, and opportunities to build your brand and draw in repeat visitors.

How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

The problem is web page optimization often feels complicated and overwhelming for the average user, who is not a web developer or SEO expert.

Fear not. We have created a piece by piece deconstruction of each element on a web page that will help you build your brand, reach more people with your content and gain more followers.  (Stefan Schumacher, The Payroll Bolg)



This Local Online Marketing Blog, our site, and our online marketing products and services are dedicated to providing a library of useful online marketing training and resources that will help local businesses understand how to build a successful, long-term, local online marketing presence, which creates a dominant online authority.

 What is Local Online Marketing and Advertising

Consumers  are increasingly using  Google, Yahoo,  Bing, and other search engine windows to find the products and services they want—not a Phone Book. Online advertising and marketing consultants  now combine traditional SEO services with Local Online Marketing and Advertising to create a dominant Local Online  Presence.  This website has been developed to provide information and access to services that will assist small businesses in achieving an optimized online presence.

Here are a few essential local online marketing and  advertising questions that Insurance Agents and other local businesses must consider:

  • Is your business listed with and optimized–on and off site–for the major search engines such as Google, Yahoo and Bing?
  • Is your business listed with and optimized for the local search engines and classified/review directories?
  • Is your business showing up in the top positions on the local search engine “Packs” and  maps?
  • Does your business have key word optimized, relevant, authoritative content that rank on the first page of search engines?
  • Does your business have an optimized, online Social Media Marketing presence?  Are you engaging your clients and prospects?
  • Does your business have 20 or more reviews with an on going review and sales assessment process?
  • What forms of Local Online Marketing and Advertising will work best to help consumers find and purchase your products or services?

Your future sales, revenue, and profit growth are directly dependent on how you respond to those above questions.  Businesses who have an optimized local online presence will not only survive, they will dominate their market. When local consumers search online for products and services that you offer, your business name and information should appear near the top of the local search engine “Packs” and maps, with additional listings above and below the local “Packs.”   This dominant online presence not only allows potential customers to find and contact you for what they want, but also builds your business brand authority.

Perform this test to determine if your business can be found online by potential local customers:

  1. Open an Internet browser on a computer and go to www.google.com.
  2. Type the name of one of your products or services and the city/state that you serve into the Google search window; e.g., “auto insurance Richmond VA.”   Also click on the Maps link just above the search window to use Google’s local map search process.
  3. You should get a listing of the top Local Business Results for your search near your location.  Is your business listed in the top 3 rankings for your service area? Do you come up at all?
  4. If not, your business needs to be listed in the top of the “Google Local Pack” and at the top of the “Google Map Listing”-—If not, you are losing customers to your competition.
  5. Repeat these steps with Yahoo and Bing for similar results–they both have a Local Search link.

Test your Local Online Marketing Knowlege.

Take the Quiz below from our friends over at MOZ.



Roger Gill

About the author

Roger is the founder of MyBiz OnLine Services, LLC, an online marketing and advertising consulting firm that specializes in the design, implementation, and maintenance of customized online advertising and marketing plans for Insurance Agencies that produce measurable growth in sales and profits. MyBiz OnLine Services provides a Local Online Marketing Educational Blog Hub that incorporates some of the best current local online marketing resources via posts, links, and rss feeds.

Roger is also the founder of The Insurance Advisor, LLC, an Independent Insurance Agency located at 9840 Oxbridge Place, Ste 101, North Chesterfield VA 23236.

He also is the State Director of Virginia for Smart Choice®, a network of over 7000 insurance agents and 80 insurance carriers that provides independent insurance agents with access to top-rated markets, product training, and sales and marketing support.

Learn more about Roger at https://www.linkedin.com/in/rogerlgill

Leave a Reply

Your email address will not be published. Required fields are marked

nineteen − six =

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Thank You for Visiting MyBiz OnLine Services