Insurance Agent Marketing Resources

The Best Insurance Agent Marketing Resources

UPDATED January 9, 2023


Insurance Agent Marketing Resources | Do-It-Yourself Online Marketing for Insurance Agents by MyBiz OnLine Services

Many Insurance Agent Marketing Resources are available; however, the task of picking the best ones and organizing them in a meaningful way is difficult. Thus, as your professional guide,  I created this page to provide a single access to some of the best Insurance Agent Marketing Resources. The right sidebar on our Local Online Marketing Resource Hub Bog has many links and RSS feeds from some of the best providers of Local Online Marketing Content and Tools.  Since many companies and individuals make excellent and varied contributions to the community, I will include the primary ones that have been most helpful to me.  I apologize if I have left out any resource that should be included; please let me know, and I will review and add it if it meets our standards.

FIRST:  Read The Front Page of Our Local Online Marketing Resource Hub Blog to learn about more Marketing Resources.

SECOND:  Read The Insurance Agency Marketing Guide for a general overview of components and infrastructure of an Insurance Agent Marketing Plan.

THIRD:  Read  Local SEO Audit  and   45 Local SEO Pitfalls and How to Avoid Them by Miriam Ellis from the Moz Blog to learn what and what not to do with Local Online Marketing.  Also read Local SEO Marketing in 2018 by Antonio Coleman for an overview of the important, current Local Online Marketing components.

FOURTH:  Continue your Local Online Marketing for Insurance Agents education with the resources below and with our Local Online Marketing Blog.



 NOTE:  MyBiz OnLine Services is ready to assist agents with DIY and DFY Insurance Agent Marketing Services.


The Best Local Online Marketing Resources 


BrightLocal has some of the best Local Online Marketing Tool, Resources, and Services available today.  As they promote: BrightLocal is “The only platform you need to improve local SEO.  Our tools help you rank higher, grow your reputation, and build citations—all at an unbeatable price.  Get better local search visibility and more customers with BrightLocal.”   They have excellent Educational Resources

Sign Up for A 14 Day Brightlocal FREE TRIAL

Local Marketing Made Easy

  • Rank higher in local search

  • Ensure online business information is accurate

  • Monitor and respond to customer reviews

  • Generate more reviews

Be Found by Local Searchers

Get found when people are searching for your products and services.

  • Monitor keyword rankings at a city, zip code, and bird’s-eye level.
  • Track rankings across Google and Bing.
  • Create keyword groups to track performance for different products and services.
  • Add multiple locations and report on each.

Build Local Listings, Boost Local Rankings!

Stay in control of your online visibility. We help you identify and build missing business listings on top directories, as well as niche, industry-specific sites.

  • Let us build new listings for you — we’re fast and cost-effective.
  • We’ll also fix inaccurate existing listings and remove duplicates.
  • Submit to Data Aggregators to reach 1,000S of directories in one go.
  • Starting from just $2 per site.

Stay on Top of Reviews

See all your reviews from across the web in one place.

  • Get notified about new reviews.
  • Respond to Facebook and Google reviews with a single click.
  • Spot common issues within reviews to improve your business.

Grow Your Customer Reviews

Create engaging feedback campaigns that will skyrocket your review numbers.

  • Pick which review sites need a boost.
  • Upload contacts and send review request emails.
  • Customize our templates to match your brand.
  • Create unique links to generate reviews anywhere: via SMS, on printed receipts, in-store, and more.

Get a Comprehensive Local SEO Audit in Minutes

Our automated audit will help you understand where you’re doing well and where to focus your attention. We show you six key SEO factors in a single audit.

  • Search rankings

  • Local listings

  • Reviews and ratings

  • Google Business Profile

  • Social channels

  • Links and authority

Put your business on the map


MOZ is my favorite site for Local Online Marketing education, tools & resources–and for good reason. I have been a student of MOZ for a long time.  Rand Fiskin, the owner of MOZ has been a prominent player in the Online Marketing community; he deserves more credit than he perhaps gets for his long and persistent efforts in producing and providing SEO and Online Marketing Resources and Tools.   With the purchase of “Get” a few years back in 2012, MOZ now is the home of the “Local Search Ranking Factors Survey” and its founder David Mihm.  NOTE: links to these important surveys are found on the right sidebar of our Local Online Marketing Resource Hub Blog and on the MOZ site.

Over the last few years, MOZ has provided many free SEO and Online Marketing Resources that are some of the best available. They have made valuable contributions to the Online Marketing and SEO community. They also have superb premium products and training for a reasonable price.Thus, is one of my favorite sites for Local Online Marketing Resources.

Below are a few Moz resource links for your convenience.

What is Local Search Marketing   Learn the Basics of Local Search Marketing.  You will be glad you did!

2018 Local Search Ranking Factors   This is the most authoritative Local Online Marketing Survey that reverse engineers the Local Search Google Algorithm.  The positive and negative factors are depicted here.

How to Show Up in Local Results    Sherry Bonelli from the Moz Blog provides an overview of what it takes for Google to serve up web pages when local search inquiries are made.

Trouble Shooting Local Ranking Failures   Miriam Ellis from Moz Blog provides a guide to finding out what may be causing a failure in local ranking.

Local SEO Checklist 2016    Miriam Ellis from Moz Blog provides an excellent Local SEO Checklist. An essential Insurance Agent Marketing Resource!


Local Learning Center

The Moz Local Learning Center

Learn the fundamentals of local SEO, location data management, online ratings and reviews, social media strategy, and more. This is a one-stop, comprehensive resource for online marketing for local businesses.

Learn Local Marketing



Local Search Ranking Factors

Local Search Ranking Factors

35 Local search marketing experts rank the most important factors that influence Google’s local search algorithms in the sixth annual edition of this survey.
View the Local Search Ranking Factors


Local topics on the Moz Blog

Local topics on the Moz Blog

Each month, top experts in local search contribute the latest news, tips, tricks, and best practices to the Moz Blog. We’ve even created a special category for it!
Read about Local SEO on the Moz Blog


Q&A Conversations on Local Marketing

Q&A Conversation on Local Marketing

Tap into the vast storehouse of our community knowledge and explore 1000s of questions and answers covering local website optimization, reviews, listing best practices, and more.
Join the conversation on local strategy


Category ResearchCategory Research
Local SEO experts cited proper category associations as the most important signal of relevance. Moz Local Category Research helps you find the right categories for your business—for each search engine or directory.
Research categories for your business


Local Search Expert Quiz

Local Search Expert Quiz
How much do you know about local SEO? Find out. Our 2016 Local Search Expert Quiz has 40 questions designed to test your knowledge of what’s happening now in local SEO.
Take the 2016 Local Search Expert Quiz




MyBiz OnLine Services

MyBiz OnLine Services provides Insurance Agent Marketing Consulting.  Owner Daniel Brown offers many marketing related services and also provides many Free Tools and Resources on his Local Online Marketing Resource Hub.  




Roger Gill

About the author

Roger is the founder of MyBiz OnLine Services, LLC, an online marketing and advertising consulting firm that specializes in the design, implementation, and maintenance of customized online advertising and marketing plans for Insurance Agencies that produce measurable growth in sales and profits. MyBiz OnLine Services provides a Local Online Marketing Educational Blog Hub that incorporates some of the best current local online marketing resources via posts, links, and rss feeds.

Roger is also the founder of The Insurance Advisor, LLC, an Independent Insurance Agency located at 9840 Oxbridge Place, Ste 101, North Chesterfield VA 23236.

He also is the State Director of Virginia for Smart Choice®, a network of over 7000 insurance agents and 80 insurance carriers that provides independent insurance agents with access to top-rated markets, product training, and sales and marketing support.

Learn more about Roger at

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